5 Brand Storytelling Lessons From the Daily News

Daily News

The Daily News is one of the leading English-language newspapers in South Africa. It provides a comprehensive range of news content including breaking news, sports, politics and opinion. Its print and digital editions feature a variety of interactive features to enhance the reading experience and are available on a variety of devices.

The Daily News publishes an edition of the newspaper every day. It also publishes weekly editions and special publications such as The Sunday News. It is a member of the Independent Media Group.

It was founded in 1919 as the Illustrated Daily News by Joseph Medill Patterson, and it is a subsidiary of the Tribune Company. It is a tabloid newspaper, with sensational coverage of crime and scandal, lurid photographs, cartoons and other entertainment features. It reaches 2.4 million copies per day and is the eleventh-highest circulated newspaper in the United States.

As a brand storyteller, there are certain things you can learn from studying the way journalists tell stories. Those lessons can help you craft more impactful social video, drive views and boost engagement on your social channels.

1. Catch the audience’s attention from the first frame with a captivating storyline.

A journalist’s job is to sift through details and highlight the most important points of a story. This requires the reporter to be able to focus on what matters most and communicate this in an engaging, concise manner.

2. Keep your video footage organized and accessible for when you need it in the future.

When news breaks, a news team needs to be able to quickly access footage from the scene of an incident and file it for use in other projects. This is possible when your footage is stored in an effective visual asset management system.

3. Make the most of your content by repurposing it for different campaigns and channels.

In the world of social media marketing, there are many ways to leverage content from your archive. This can include tailoring it for new channels, using it in storytelling or simply redistributing it to your followers. The Global Alliance for Clean Cookstoves is one example of a nonprofit that repurposed their archived video content to create a campaign with Shell that reached millions of people worldwide.

4. Elevate literacy skills with News-O-Matic articles

The News-O-Matic website and app offer interactive news stories that teach students 21st century skills such as critical thinking, media literacy and global awareness. Thousands of schools incorporate News-O-Matic content into their literacy, science and social studies curricula.

Each weekday, students read interactive news stories that align with national and state standards. Articles are written at multiple Lexile levels, so every student can easily read along. News-O-Matic offers a free professional learning course to help teachers use News-O-Matic in their classrooms. Each unit contains objectives and essential questions to guide instruction.